애플,아이폰,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 등록
애플,아이폰,스티브잡스,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 등록
[목차]
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Apple Inc. in 2xxx
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INDEX
Apple Overview
PC Industry Analysis
Apple’s
Competitive Strength
5 Force Analysis
Vision
_SLIDE_3_
History Overview
1
_SLIDE_4_
APPLE’S HISTORY OVERVIEW
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THE BEGINNING OF APPLE
Apple I did not have a case the user was required to build a box for its components. (Picture from smithsonian) apr 1,1976
Color graphics a first for a personal computer
Dove the PC industry to $1 billion in annual sales in less ...
Apple Inc. in 2xxx
INDEX
Apple Overview
PC Industry Analysis
Apple’s
Competitive Strength
5 Force Analysis
Vision
History Overview
1
APPLE’S HISTORY OVERVIEW
THE BEGINNING OF APPLE
Apple I did not have a case the user was required to build a box for its components. (Picture from smithsonian) apr 1,1976
Color graphics a first for a personal computer
Dove the PC industry to $1 billion in annual sales in less than 3 years
Leader, selling more than 100,000 Apple Ⅱs by the end of 1980
CRISIS
IBM entered the PC market.
Apple’s response: Macintosh (1984)
Advantage: ease of use, industrial design, and technical elegance.
Disadvantage: slow processor speed& lack of compatible software.
Result: net come fell 62%
(1981-1984)
Jobs was forced out(1985)
John Sculley was alone at the helm.
The Sculley Year, 1985-1993
Market share recovered: 8%
In 1990, 1 billion in cash, apple was the most profitable PC company.
New market
HOWEVER,
As IBM-compatible prices dropped, Macs appeared overpriced..
Apple’s high R&D cost.
Apple’s gross margin dropped to 34%-14 points below the company’s 10-year average.
The Spindler and Amelio years, 1993-1997
Leadership in PC selling& technology
Slashed costs, cut 16% of workforce
Expanding distribution& aggressive policy of prices.
International Expansion: 1992, 45% sales were not came …(생략)
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태그(#) : #애플 #아이폰 #스티브잡스 #마케팅 #브랜드 #브랜드마케팅 #기업 #서비스마케팅 #글로벌 #경영
자료No(pk) : 11067161